Quantitative and Qualitative
I have asked several questions to ten people and have received answers. I will be using this answers to get understanding the reason why and quantitative/qualitative reasons.
What is Quantitative and Qualitative?
Survey research is one of the most common ways that companies collect market research data. There are two styles of survey research: Qualitative and Quantitative. Quantitative research is research that can be directly analysed. As the name implies, quantitative research is about numbers.
Quantitative research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfil a given quota.
Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviours, and other defined variables – and generalise results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
Why use Quantitative and Qualitative?
Using a combination of qualitative and quantitative data can improve an evaluation by ensuring that the limitations of one type of data are balanced by the strengths of another. This will ensure that understanding is improved by integrating different ways of knowing. Most evaluations will collect both quantitative numbers and qualitative numbers. However, it is important to plan in advance how these will be combined.
Using the Quantitative and Qualitative to understanding their audience/customer on what they liked and disliked. As well seeing what the gender balance, ethnic balance and age balance of their audience/customers. What they like and dislike, in doing so trying to change it to appeal more to their audience and maybe even trying to spread out.
Film's Survey:
The first survey, the film survey. There was ten total surveyed answers. There nine males and one female who have done the survey. The age seems to range from seventeen to nineteen year old; six being nineteen years old and three being around seventeen to eighteen year old. From three questions that I asked; "What part of the film did you enjoy?", "Which part of the film did you dislike", "What part of the film do you think needs to be improved", are generally disliking it for its "bad writing", as well Debbie as a character and suggesting more violent and action scenes. Finally, I asked "overall, did you enjoy the film?", having one yes, two nos, and six okays.
What is Quantitative and Qualitative?
Survey research is one of the most common ways that companies collect market research data. There are two styles of survey research: Qualitative and Quantitative. Quantitative research is research that can be directly analysed. As the name implies, quantitative research is about numbers.
Quantitative research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfil a given quota.
Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviours, and other defined variables – and generalise results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
Why use Quantitative and Qualitative?
Using a combination of qualitative and quantitative data can improve an evaluation by ensuring that the limitations of one type of data are balanced by the strengths of another. This will ensure that understanding is improved by integrating different ways of knowing. Most evaluations will collect both quantitative numbers and qualitative numbers. However, it is important to plan in advance how these will be combined.
Using the Quantitative and Qualitative to understanding their audience/customer on what they liked and disliked. As well seeing what the gender balance, ethnic balance and age balance of their audience/customers. What they like and dislike, in doing so trying to change it to appeal more to their audience and maybe even trying to spread out.
Film's Survey:
The first survey, the film survey. There was ten total surveyed answers. There nine males and one female who have done the survey. The age seems to range from seventeen to nineteen year old; six being nineteen years old and three being around seventeen to eighteen year old. From three questions that I asked; "What part of the film did you enjoy?", "Which part of the film did you dislike", "What part of the film do you think needs to be improved", are generally disliking it for its "bad writing", as well Debbie as a character and suggesting more violent and action scenes. Finally, I asked "overall, did you enjoy the film?", having one yes, two nos, and six okays.
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